One of some of the free services I offer is a place to list
Telrad Dealers to have their dealerships
listed for free. I make money off of the Google ads on the site so it is
in my best interest to ensure that I have good placement on the search engine
placements. Part of the skills I offer is the ability to "Generate
Leads" for businesses. Since I am a voice specialist I have focused on the
Telecom industry and have done quite well. People are searching all
the time for dealers of specific products in their area and I've been able to
use my search engine placement skill to create a unique tool for generating
leads. The Telrad Dealer website is just that. A free lead
generation system for Telrad Telephone System Dealers.
But I think many people are a little short sighted as to the possibilities. One conversation I had with a Telecom marketing specialist really dramatized a
point to me. I had tried to make suggestions that there were some
things he should do to help move his website up to the upper levels of Google,
Yahoo! and MSN and his reaction actually astounded me. He actually
said "We don't sell anything on the internet." Now this was actually
someone who thought that paying nearly $1000 dollars a month for a Yellow Pages
ad was really a good idea. Now bear in mind that the Yellow Pages are a
necessary evil still in this world but ask yourself this question: How
often do I use the Yellow Pages compared to an Internet search engine?
Since you're reading this blog I'd bet it would be a ratio around 1000 to 1?
Now if you're using the internet 1000 times more than the phone book would you
want to try and be sure that YOUR business is found somewhere in the top ten of
a user's search result when they are looking for the product or service you
offer?
If you did a quick search on MSN or Google for Telrad Dealers i n your state, chances are extremely likely that the number one position is held by
www.T-RadTalk.com. Yes, that would be one of my websites. It generates leads for a lot of dealers.
But lets just say that I could offer dealers, not just Telrad Dealers, an
exclusive listing with guaranteed results. What would be the value
of that? What would be the loss if your competitor held that
position? Consider all the phone calls that are self qualifying
leads coming in every month.
It seems to me that many dealers, and again not just Telrad dealers, have no clue what their cost of customer acquisition is. Add up the hours spent cold calling, Yellow Pages ads and other media and the cost can be considerable. All this of course generates "Branding" and incoming calls but how much is being missed by "Not selling anything" on the Internet?
Right now, my Telrad Dealership listing is free. I've no plans to
change that. (I would like to the people that sign on for a link from
their website to one of my own. Strictly non competitive and not required
but I would like you to consider it.) However if you happen to be
telecom dealer for other systems I can generate a guaranteed top level placement
in the search engines and if I can't do what I say I can do then the most it
would cost to try is $20 flat. Think of all the leads you could
gather with top placements for keywords such as "Texas
Nortel Dealers" (Oh and by the way, that's our website too.)
So if you are interested in having me help you out with Internet Lead
Generation, simple contact me through
www.LDFConsulting.com